Assignment
Research essay, at least 4-5 pages. You are required to support and cite your work with a minimum of 4-5 reference sources.
Analyze and Discuss the following about Amazon.com:
1. Discuss whether or not Amazon has lost its identity by expanding into markets well beyond books.
2. Recommend what Amazon should do to protect its brand.
3. Recommend what Barnes & Noble and Borders should do to recapture some of their online market share that has been taken by Amazon.
4. Discuss any other recommendations that you think that would make Amazon an even bigger player in the retail market
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.