Discusison: "Organizational Culture and Change"
•	Creating an organizational culture is one of the most significant aspects of a leader's job. Recommend three methods you would use to emphasize service and quality as part of your organization's culture and how the message would be communicated through the organization.
•	Most people agree that change is difficult and yet change is necessary to move forward.  Explain why organizations within the hotel and tourism industries have a hard time changing their core values after an extended period of time.
Article: Eight Keys to Creating a Customer Service Culture By Peggy Morrow.
The response should include a reference   list.  Double-space, using Times      New Roman 12 pnt font, one-inch   margins, and APA style of writing   and    citations.