Recommend the appropriate research methodology


Research Design

Congratulations! The Professional Urologists Group has selected your marketing research company to conduct its research study, geared toward determining the level of patient satisfaction with the services that its physicians provide. Since you helped to develop the research proposal, the senior partner of your company has asked you to develop the research design plans for the study.

Use the Internet and Strayer databases to research data-collection methods that you could possibly use when collecting data regarding current patient satisfaction. Specifically, you are to determine the levels of patient satisfaction concerning the office staff, nurses, thirteen (13) physicians, appointment system, and time spent in the waiting room.

Note: You may create and/or make all necessary assumptions needed for the completion of this assignment.

Write a  page paper in which

1. Recommend the appropriate research methodology for collecting patient satisfaction data. Provide a rationale for your recommendation.

2. Determine whether you will use qualitative or quantitative data when discerning patient satisfaction. Provide a rationale for your response.

3. Evaluate the relevance of the different approaches to collecting the patient satisfaction data to this scenario. Recommend the best approach to collecting the patient satisfaction data. Provide a rationale for your response.

4. Outline a plan in which you prescribe the most effective informational technology applications that you would use in order to collect the necessary data.

5. Use at least three quality resources in this assignment. Note: Wikipedia and similar Websites A
assignment must follow these formatting requirements:

• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.

• Include a cover page containing the title of the assignment, the student's name, the professor's name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

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Marketing Management: Recommend the appropriate research methodology
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