Question: The goal of this assignment is to enhance your understanding of the steps involved in a real life research program. In particular, this assignment will help you become more comfortable with: 1) discussing a research problem, and 2) evaluating alternative sources of information in terms of their relative merits/weaknesses and actionable outcomes. Fisher-Price is one of the major companies that extensively utilizes marketing research in its new product development process. The attached video describes a multi-staged research program for Fisher-Price's "Rescue Heroes" product line. Please carefully watch the attached video and answer the following questions:
Video - Fisher - Price Rescue Heroes
Recommend one other type of research project that might have helped Fisher Price increase the profitability of their Rescue Heroes line. (For example, you might consider projects such as: further advertising copy testing, test market research, or research conducted using actual sales data obtained from product commercialization, etc.). Briefly describe how the research project would be conducted and what type of outcomes might Fisher-Price expect from this research.