Recommend mexico-ireland as a more attractive foreign market, Marketing Management

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Recommend mexico-ireland as a more attractive foreign market

CONSUMER BEHAVIOR MARKETING

Question

1. Assuming an American retailer is considering opening an electronics store. Based on the information below, would you recommend Mexico or Ireland as a more attractive foreign market? Why? Be sure to explain the benefits of each country, and then why you ultimately chose one over the other.

Power Distance Individualism Masculinity Uncertainty Avoidance Total Cultural Distance from US

USA 40 91 62 46

Mexico 81 30 69 92 86

Ireland 28 70 68 35 37

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Marketing Management: Recommend mexico-ireland as a more attractive foreign market

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Marketing Management: Recommend mexico-ireland as a more attractive foreign market

Reference No:- TGS01767150

Have a Question? (oR Write a Review)

Recent Questions Asked Marketing Management

Q : The public response to excessive drinking

Q : Tax issues that celine faces in making decision

Q : Write a paper on individual decision making

Q : Discuss the role of labour unions

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Request for Solution File

Ask an Expert for Answer!!

Marketing Management: Recommend mexico-ireland as a more attractive foreign market

Reference No:- TGS01767150

Recent Questions Asked Marketing Management

Q : The public response to excessive drinking

Q : Tax issues that celine faces in making decision

Q : Write a paper on individual decision making

Q : Discuss the role of labour unions

Q : Recommend mexico-ireland as a more attractive foreign market

Q : Calculate the return on investment

Q : Defining the customer service problem

Q : Define consumer behavior and discuss the underlying premise

Q : Risks of making a decision and implementation of failure

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