1. Consumer sales promotions aim to increase sales of a particular retail store or product. Recommend at least three sales promotion methods that could effectively promote one product and one service. Explain why you would use these methods.
2. Describe and discuss gamification.
3. Research the Internet to find the earliest email providers. Discuss the reasons why many of them failed in the market.
4. Search through your e-mail inbox. Can you find an example of a newsletter? Of a promotional e-mail? Of a transactional e-mail?
5. Why is it important for permission to be gained before marketing by e-mail to a prospect?