Identify the company and their product(s)/service(s) you will focus on in this paper (if relevant). The company selected for analysis is Whole Foods. The retail and organic foods industry in which Whole Foods operate is a rapid growth market. The company is world's leader in natural and organic foods, with more than 310 stores in North America and the United Kingdom. The product lines of the company include beverages, snacks, frozen foods, pantry staples, supplements and gift baskets.