Recently, you have been appointed as Marketing Director for a start-up company (a franchisee model can also be considered). Your CEO asked you to plan a marketing strategy and its activities for the whole year.
Based on the sample provided in the class, prepare a marketing plan for your company using the following outlines:
1. Company description
2. Business mission
3. Marketing objectives (Important Note: Measurable)
4. Situation analysis
- Industry analysis
- SWOT Analysis (Important Note: SW = Internal, OT = External)
5. Marketing strategy
- Target market strategy
- Marketing mix (4Ps)
6. Implementation, evaluation and control
- Marketing research
- Organisational structure and plan
- Financial projections
- Implementation timetable (Important note: Use Gantt chart and include key marketing activities as well)
7. Conclusions