MARKETING CONCEPTS THIS WEEK- recent changes in way consumers purchase health care, influence of immigration on health care services, new ways to segment the health care market - to name a few and more in the textbook chapter sections.
It is a posting of a summary of an article from a reputable source, but does not need to be at the scholarly level. The scope of the article or information source must deal with the application of the marketing issues and concepts. The source or article may be local or national or global in its perspective. The purpose is to put the theory in practice.