Recall the consumer decision-making process from your reading in Chapter 14. For your individual work this week, you will determine possible strategies for influencing customer behavior. In your written assignment, briefly outline the four stages of the consumer decision-making process. Give an example of how you, as a small business owner, could influence your customers at the purchase decision stage.
Length Requirement: You should write a brief description of each of the four stages in the decision-making process. Add a minimum of one paragraph to describe how you could influence your customers at the purchase decision stage.
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