Problem: Find an article that you can apply one of the many analysis tools such as the Five Force Analysis of an industry or a SWOT analysis of a company. Analyze the industry/company situation through the eyes of a strategic planner and suggest what the firm's strategic option might be. The focus should be on the analysis tool.
ARTICLE: Reasons Why Exxon Mobil Is a Buy
(1) Quick summary of the details of the article. '
(2) An identification/assessment of any relevant environmental trends and changing forces that surround the industry and/or firm that is the subject of the article. (e.g. a shift in buyers preferences, at technological breakthrough, an advance of a new entrant, a change in legislation, etc.). If it is about a firm, the generic strategy the firm is following should be noted.
(3) The specific analysis tool being used with the proper headings and subheadings. (SWOT Analysis!!)
(4) Your assessment of what the firm should do next.
500 words.