Realizing cost savings and revenue improvements


Assignment:

Q1. Why is it hard for acquirers simply to buy cheap?
Q2. Do firms involved in acquisitions do a better job of realizing cost savings or revenue improvements following an acquisition? Why?

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Research: Realizing cost savings and revenue improvements
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