Read through the case titled "Social Media and Ashton Kutcher" located on page 122 of your textbook. Thoroughly answer 4 of the 6 questions that follow the closing case. You may choose any 4 of the 6 questions to answer. The questions can be found on page 123. I have also listed below. Be sure to back up your answers with supporting details from the case, from the text, or from your own research. Make sure answers are in your own words.
Do you consider Facebook, MySpace, and LinkedIn forms of disruptive or sustaining technology?
Create a list of the online businesses discussed in the case and determine if they are examples of Web 1.0 (ebusiness) or Web 2.0 (Business 2.0).
Describe the ebusiness model and revenue model for Linked In, MySpace, or Facebook.
What is open source software and can a business use it for a social networking platforms?
Create a plan for how a start-up company could take advantage of Web 3.0 and generate the idea for the next great website.
Evaluate the challenges facing social networking websites and identify ways companies can prepare to face these issues