Mini-Case on Coach, Inc.
Read this Case Study and evaluate 'Why are the ladies shunning Coach?'. What, in your opinion, are the conditions contributing to Coach's demise? Which of Porter's Five Forces are contributing most to this demise? What, in your opinion, would be the key differentiating features sought among handbag customers? What could Coach do to re-earn lost business? Explain.
Reminder : Your discussion posts should reflect original thoughts, be approximately 250 words, and draw upon your personal and professional experiences.