It is for international business class
Video 16- Global Market Entry Strategies Explained
Read the text, watch the video and explain the criteria for evaluating collaborative strategies. When would a firm opt for direct investment over exporting? Make specific arguments.
You are required to submit online assignments via Blackboard. Online assignments comprise 35% of the grade. Follow instructions, check date/time, availability and submit accordingly. You can be penalized for not following instructions. Assignments will not be available in Blackboard after the due date. Assignments are related to the concepts in the text. Videos supplement the concepts. Specific questions are given next to each assignment. Make sure that you address those questions/issues in writing your assignment. You should aim at completing each assignment in one page, no more than 350 words. Be precise and to the point. Range of grades can be as follows: unacceptable (F), poor (D), average (C), good (B), excellent (A). Assignments will be evaluated based on the following criteria.
1. Specificity and relevance with respect to the questions asked-40%
2. Understanding of concepts discussed in the text/video, and, their application-40%
3. Organization and quality-20%