1. Read the Palms Casino Case Study. Besides following people who tweeted "Vegas Trip", what other keywords do you think they followed? List out 5 other phrases that would be key. Use HootSuite to find people tweeting those. Give me the few tweets you found.
https://socialbusiness.hootsuite.com/rs/hootsuitemediainc/images/hootsuitecasestudythepalmseng.pdf
2. Use the social media calculator. Why do you think that if you want results in a short time (like 3 months) they suggest 100% in paid search? Do you agree?
https://digitalmarketingcalculator.com
3. According to the Forrester Graph, what percentage of the digital budget right now is social?
4. Forrester shows what percentage of digital budget will be social in 2019?