Assignment:
Read the interview with Netflix's chief product officer.
Create a paper detailing 2 different strategies that Netflix is using to customize it's offering for different countries. Within the discussions of each of the strategies, discuss how Netflix's operations configurations are presumably being altered or enhanced according to Mr. Hunt to support these strategies.
2 strategies from any of the following with a single operations configuration for each strategy:
1) Generalized strategy - In January, Netflix launched in more than 130 countries: a host of developing markets with new cultures and languages, different states of internet infrastructure and varying levels of consumer comfort with credit-card payments.
2) Gearing content to local countries - We were using the behavior of British consumers to make predictions for British consumers.
3) Expanding the reach of local entertainers/ entertainment - We are especially interested in local content that can find an audience in a broader global membership base. "Narcos," a French production shot in Colombia with a Brazilian star, played well all over the world.
4) Making Netflixs available on hand-held devices - Members in countries like India use cellular data more often- We've also turned our attention to figuring out how to present choices in a more-compelling way on a mobile screen.
5) Easier to pay - added iTunes and Google Play - investments in gift cards - We have partnerships with operators like Orange in France, where we can piggyback on their billing infrastructure.
Operations configurations include primary activities (R & D, Production, Marketing & Sales, Customer Service) and secondary activities (information systems, logistics, human resources)
R & D - consumer viewing habits, research local talent which plays to a broader market
Production - Studio in the cloud technology - While we are not seeking to replace conventional tools like editors and effects, the ability to do things like archiving in the cloud-shooting in Malaysia and editing the next day in Los Angeles
Marketing and Sales - use of local talent, expanding payment options - iTunes, Google Play
Customer Service -
Information systems -Studio in the cloud technology - While we are not seeking to replace conventional tools like editors and effects, the ability to do things like archiving in the cloud-shooting in Malaysia and editing the next day in Los Angeles
Logistics - use of local talent, expanding payment options - iTunes, Google Play - Traditionally, new members have signed up on the website. Increasingly, they are signing up on mobile and never visiting the website.
Human resources - while not mentioned directly in the article would include highering local talent and making connections with businesses in each of the expanded countries.
The paper should be concisely written and fit within a 3 page paper.
Students are encouraged to utilize information from GlobalEdge to gain understanding about the markets/ countries that NetFlix's chief product officer, Neil Hunt describes.
Content - Well analyzed. Evaluate depth of analysis. Students need to detail a global strategy that Mr. Neil describes in his interview. For each strategies, the students need to provide how one of Netflix's operations configuration is presumably being altered or enhanced.
Attachment:- Algorithms as Netflix has expanded globally.rar