Read the Internet Mini on Williams-Sonoma, and answer the written response questions. Internet Mini Case on Williams-Sonoma can be found on the Pearson Higher Education at pearsonhighered.com/wheelen/cases.html.
1. If the Williams-Sonoma continues with its shows strategies and objectives, where will it be in five years?
2. If you were the CEO of William-Sonoma, what strategies could you recommend, and why?
3. Explain the competitive strategies used by each of Williams-Sonoma's competitors. Which of these strategies are the most effective?
4. How is Williams-Sonoma using the Internet as a distribution channel now, and how should you recommend that they use the Internet in the future?