Cultural Biography of a "adidas"
Read the four links first and then write a paper 2.5 pages.
The paper has four forces, "Technology, Legal, environment and social influences". You just only write the technology influences!
Identifying the Micro and Macro Factors for Adidas
https://adistats.blogspot.com/2013/02/identifying-micro-and-macro-factors-for.html?m=1
Adidas Performance Footwear
https://www.google.com/amp/s/maxwell126.wordpress.com/2013/10/30/micro-and-macro-factors-affecting-adidas-originals-footwear/amp/?client=safari
THE MACRO ECONOMIC FACTORS FACING ADIDAS
https://www.google.com/amp/s/milesi92.wordpress.com/2013/01/29/the-macro-economic-factors-facing-adidas/amp/?client=safari
External factors analysis
https://adidasfutures.blogspot.com/2013/04/future-of-brand.html?m=1