There are three separate questions. The first two have additional reading associated with them which is included as part of this exam. Questions begin on the next page.
QUESTION 1:
Read the following article, "No Rocket? Venture to Sell Balloon Trips Into Space," Wall Street Journal, October 22, 2013. Then conduct a five-forces analysis of how you expect the space-tourism industry, defined as firms that take customers into (or close to) space for tourism, to look in the not-too-distant future. Clearly label each of the five forces (I recommend highlighting the force in bold - e.g., suppliers). You may abbreviate company names. Be sure to make specific references to the article to support your claims and do not bring in any outside information or scientific knowledge. Answer in no more than 18 lines.
QUESTION 2:
Read the article "West Elm to Launch Its Own Boutique Hotels." Wall Sweet Journal. 09/26/2016. Drawing only on evidence in the article, assess West Elm's ea?), into the hotel industry. Be sure to weigh both the pros and cons and give your overall evaluation of the strategy. Make sure to focus on using various ideas from this Business Strategy course. Do not bring in outside information about this industry. Be sure to make specific references to the article to support your claims. Answer in no more than 18 lines.
QUESTION 3:
Eat More Dough is a restaurant that specializes in calzones. It is considering acquiring its supplier of dough in an attempt to foreclose its calzone- and pizza-making rivals in Ithaca. There are several factors that may constrain the success of this strategy in this market; what are they? Answer in no more than 12 lines.
Attachment:- Assignment File.rar