Read the assigned case study in your course text on page 637, then answer the following questions with a three to five sentence response that captures the key points and your perspective or as specified.
- State three (3) hypotheses that correspond to the research questions.
- Identify an appropriate statistical approach to test one of the hypotheses. Explain why that approach is appropriate and provide a brief summary of the expected results.
- Discuss whether there is a role for "factor analysis" in the analyses.
- Critique the experiment from the perspective of internal and external validity.
- What conclusions would be justified by management regarding their employee appearance policy based on the findings of this case?
- Suppose the researcher is curious about how the feelings captured with the semantic differentials influenced the dependent variables SPEND and KEEP. Discuss the anticipated problems if the researcher were to conduct an analysis to test the semantic differentials influence.