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Read the articlenbspmeasure for measure getting started

Read the article Measure for Measure: Getting Started with Social Media Success Metrics (https://www.ama.org/publications/MarketingInsights/Pages/measure-to-measure.aspx) by Lauren Drell and Julie Davis.

The article outlines a few key areas found in Web 2.0:

Getting started with social media success metrics
Mapping out your business objectives

Discuss the following questions:

Which specific Web 2.0 sites do you use (social networking, blogging, video etc.)?
Are there any attempts by technology companies to post commercial messages on these websites?
Research one such attempt by a technology company and justify why it is targeting that specific web site.

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