Read the article integrating service practice into project

Question

• Read the article "Integrating service practice into project management: A matter of 'do or die'?" written by Burström, Jacobsson and Wilson (2014).

• Write a paper of approximately three (3) pages (double-spaced, single sided) that identifies the importance and application of one of the four propositions discussed by the authors to business service organizations (below): Ensure that readings from this week, daily lectures, related video(s) and your own experience are incorporated in paper.
  • Multi-project firms that run themselves as core service providers will be more effective in providing value for its customers.
  • Projects are engagement platforms for service delivery.
  • Functional representatives in projects should view their prime role as service providers.
  • Project members' interactions are qualified service encounters.

• Include a minimum of two sources,

• Burstrom, T.A., Jacobsson, M., & Wilson, T.L. (2014). Integrating service practice into project management: A matter of "do or die?" International Journal of Managing Projects in Business, 7(1), 5-22.