Read the article and perform the following article the, Marketing Management

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Read the article and perform the following article the

Question: Read the article and perform the following:

Article: The Future of Shopping (By Darrell K. Rigby)

(a) summarize the article

(b) discuss the article applying at least two of the assigned readings.

See below-and the relevant concepts covered in class. Three and a half double spaced pages in MS Word form. Please cite which articles used in the paper.

The topic t cover is either Industry Analysis or Competitive Advantage.

Articles: 1. Looking inside for competitive advantage (By Jay B. Barney)

2. Competing on Resources (By David J. Collis and Cynthia A. Montgomery)

3. Substainable Advantage (By Pankaj Ghemawat)

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Marketing Management: Read the article and perform the following article the

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Marketing Management: Read the article and perform the following article the

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