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Read jakadas 2014 article on building global strategic

Question: Read Jakada's (2014) article on building global strategic alliances. What steps should the exporter take to ensure success when forming an alliance? What issues might arise when forming an alliance? What benefits might a global alliance bring.

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Marketing Management: Read jakadas 2014 article on building global strategic

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Marketing Management: Read jakadas 2014 article on building global strategic

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