Read how the company palm improved in bargaining power when, Operation Management

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Read how the company palm improved in bargaining power when

Read how the company Palm "improved in bargaining power" when selling their company by creating a "bidding war" among several companies, including HP, Apple, Google, RIM and Nokia (Thompson, 2015, Ch.7, "Power: The Power of Alternatives", p.150). Why should negotiators "assess" the other party's BANTA?

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