The Marketing of Clinical Diagnostic Products Prep Questions
Read and think about the case so you can talk about the differences between starting a business on its own versus starting a business within an existing corporation. If you are writing up the case as a make-up or for extra credit, write a 1 page paper on the following.
1. What are the advantages of starting a company inside a bigger company?
2. What level of resources has the new product manager been given?
3. What are the disadvantages of starting a company inside a bigger company?
4. What should be her first steps?
Attachment:- Case.rar