NOTE:THREE PAGES EACH CHAPTER SEPARETLY, THANKS.
Read and summarize - Identifying target customers: (Segmentation and targeting Analysis) - Creating Customer Value Developing a value proposition and Positing)
Please read the assigned chapters carefully and thoroughly. Identify and explain key concepts, constructs, and phrases delineated in the chapters. It is important that you provide summaries in your own words. You are reminded to paraphrase or quote author's statements, and elaborate your points and/or statements. Your chapter summaries should range from 3 to five pages (3-5). You may increase the number of pages to demonstrate your knowledge of critical issues delineated in the chapters. It is important to ensure that key points in the chapters are clearly discussed, explained, and substantiated. Do not take information or phrases verbatim (one-for-word) from the chapters. Plagiarized statements (plagiarism) will not be accepted! Your summaries should represent a good understanding of chapter concepts, basic issues, illustrations, examples, and scenarios.
Summarize each chapter separately. Please do not combine the summaries of two or three chapters. Each chapter must be summarized under its title as listed in course textbook.
Eclecticism (eclectic approach to learning): You are encouraged to support, buttress, or substantiate your chapter summaries with information from other sources (such as publications/articles from other books, journals, or periodicals). Using information from other sources enhances summaries and discussions, and will add additional points to your assignment!!
Review the following chapters and answer the following questions:
Identifying target customers;segmentation and target analysis by oeter drucker
Creating Customer Valueby:developing a value proposition and positioning by sam watson