Reaching the target audience would be a longterm strategy


1Q.  Do you think using an alternative digital media approach to reaching the target audience would be a long-term strategy or is just a short-term tactic?

2Q. What are the main advantages of this sort of interactive media

3Q. What other ‘social media’ ideas could Burger King use to keep the conversation going with its target audience?

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Marketing Management: Reaching the target audience would be a longterm strategy
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