Recall the "Consumer Mindlessness" study by Zimatore & Blumenfeld. Which of the following is NOT a limitation of their study?
- It was non-experimental, so causality cannot be determined.
- There were no measurements taken of awareness of the misprint in the tire dealership ad coupon.
- Chi-Square Analysis, which was used, is a weak test. Therefore, it was inappropriate in analyzing their data.
- All of the above are/were limitations of the "Consumer Mindlessness" study by Zimatore & Blumenfeld.