Rate of return using the return on investment


Problem: Selected operating data for two divisions of Outback Brewing, Ltd., of Australia are given below (the currency is the Australian dollar, denoted here as $):

Division

Queensland New South Wales

Sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $4,000,000 $7,000,000
Average operating assets . . . . . . . . . . . . . . . . $2,000,000 $2,000,000
Net operating income . . . . . . . . . . . . . . . . . . . $360,000 $420,000
Property, plant, and equipment (net) . . . . . . . . $950,000 $800,000

Question 1. Compute the rate of return for each division using the return on investment (ROI) formula stated in terms of margin and turnover.

Question 2. Which divisional manager seems to be doing the better job? Why?

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Accounting Basics: Rate of return using the return on investment
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