Ralph has been an investment banker with Shark and Co. for several years. One of his clients, Doggy Dan Co. wants to go public. Doggy Dan Co. is a major supplier of medical equipment to veterinarians. As Ralph promotes Doggy Dan Co. to initial prospects, he finds out that a number of years ago a series of Doggy Dan Co. products caused a number of animal deaths. Doggy Dan Co. investigated the matter and concluded that the vets had improperly used the equipment. Some of the reports that Ralph has studied, point to more recent animal deaths. Such information could depress the initial public offering (IPO) scheduled for tomorrow and future events with the stock as well. Discuss and analyze what Ralph’s choices are and what he should do from an ethical perspective using the stakeholder orientation model.