Question:
You have just won a National Best Creative award from Association Advertising Agencies and is being interviewed by a journalist.
(a) He asks, according to you and your awareness to creative advertising. what is advertising in thorough details?
(b) Being the National Best Creative award winner 2009, you are being funded to open your own advertising agency. However, you have to give the following details of your company for further procedures. You are expected to illustrate your answer by using tables where required.
1) A name of the advertising agency
2) An organisational structure that would be appropriate
3) Name 2 advertising mediums you might use to promote the company and why?
4) How you would integrate Corporate Social Responsibility creatively in the agency?