Questions- explain what is meant by the term the marketing

Question

Marketing Management

TEXT BOOK : A PREFACE TO MARKETING MANAGEMENT - 12 EDITION

Questions

1-Explain what is meant by the term "the marketing concept".

2-How is strategic planning related to marketing?

3-What is a mission statement?

4-What are the basic elements of a situation analysis?

5-What is the comparison data collection methods used in marketing research?

6-How products are classified based on the BCG Model?

7-What is the marketing research process?

8-What is data mining for marketing research?

9-What are the limitations of the market research report? List some of them.

10- What does the process of research data include?

11- What are the social influences on consumer decision-making?

12- What are the marketing influences on consumer decision-making?  List any two of them.

13- Describe the situational influences on consumer decision-making.

14- Define straight rebuy and the modified rebuy.

15- What are purchasing roles?

16- Define role perception.

17- Discuss consumer needs and wants.

18- What are the three important questions to be discussed while dividing the market on relevant dimensions?

19- Define geodemographic segmentation?

20- What is psychographic segmentation?

Answer 1

By considering the textbook name - A preface to marketing management - 12 Edition; respond to the following questions. Question 1: Describe what is meant by the word ‘the marketing concept’. Question 2: Explain how is strategic planning associated to the marketing? Question 3: Illustrate mission statement? Question 4: Determine the fundamental elements of a situation analysis? Question 5: Illustrate the comparison data collection techniques utilized in the marketing research? Question 6: Explain how products are categorized based on the BCG Model? Question 7: Illustrate the marketing research procedure? Question 8: Illustrate data mining for marketing research? Question 9: Write down the restrictions of the market research report? List a few of them. Question 10: What does the procedure of research data comprise?