QUESTION
a) Give three reasons why price is a very important element of the marketing mix
b) Discuss the different situations that may lead a company to
- initiate price cuts
- initiate price increases
c) Highlight two pricing strategies and give examples of how and when companies could use them
d) Write notes explaining the following distribution strategies
- Intensive distribution
- Selective distribution
- Exclusive distribution
e) Differentiate between a ‘Vertical Marketing System' and a 'Horizontal Marketing System'.