Question:
(a) Explain the importance of knowing and understanding your target market before doing a design work. Use example(s) to enhance your
answer.
(b) Describe the term "ethnography"? Your answer should mention all the steps you need to go through when carrying out an ethnographic research.
(c) Give two examples of how ethnography can be useful to designers or to marketers. Refer to any ethnographic research carried out recently.