Promotion is one variable of the marketing mix. Sellers communicate information about their products and services in order to influence customers'attitudes and behaviors.
Select one industry from the list belowand conduct research about strategies that companies in the industry use to promote their products or services. In your report, include communication channels the companies use. What are their promotion objectives? How and why are thepromotion strategiesof the companies effective or not effective? Compare and contrast promotion strategies between a couple companies in the industry.
Please select oneof the industries listed below and searchforinformation about the promotion strategies of a couple companies in the industry.
• Soft drink
• Fast food
• Snack
• Hotel
• Restaurant chain
• Cell phone
• Computer tablet
• Banking
• Insurance
• Automobile
• Airline
• Entertainment
• Magazine
• Hair products
• Cosmetics
• Personal care products
• Dental care products
• Medicine
• Department store