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question a show and describe the cultural and

Question :

a) Show and describe the cultural and social factors that can influence buyers' decisions.

b) In a buying center purchasing process, which buying center participant is most likely to make each of the following statements-a buyer, decider, gatekeeper, influencer, user?

"This bonding agent better be good, because I have to put this product together."
"I specified this bonding agent on another job, and it worked for them."
"Without an appointment, no sales rep gets in to see Mr. Johnson."
"Okay, it's a deal-we'll buy it."
"I'll place the order first thing tomorrow.
"I don't see any reason why we can't use this bonding agent on the next job."

c) Compare and contrast the consumer decision process someone might use in purchasing a new notebook PC at Courts Mauritius with that of purchasing a jar of Tropic peanut butter at Jumbo.

d) List and explain three benefits and three drawbacks of Business-to-Business (B2B) e-commerce.

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