Question :
(a) According to Slack et al. (2001), in any organisation the factors that define customer requirements are referred to as competitive factors which are influenced by the operations function at the performance objectives.
Explain using examples, the different types of performance objectives in a particular industry of your choice.
(b) The results from a survey on service quality in a bank indicated that many customers are dissatisfied with the service that they currently receive. Using the perception-expectation gap model of quality, identify possible causes of dissatisfaction with the service provided by the bank, and suggest operational changes to deal with each of the causes identified to close the gaps.