Question 1: Which of the following is NOT a basic B2C channel structure?
A. Manufacturer -> Retailer -> Consumer
B. Manufacturer -> Warehouse -> Consumer
C. Manufacturer -> Consumer
D. Manufacturer -> Wholesaler -> Retailer -> Consumer
Question 2: The majority of product categories use __________ channel members.
A. two
B. three
C. four
D. five
Question 3: Basically, the relationship between channel structure and performance can be described as a series of:
A. exchanges and logistics.
B. negotiations and promotions.
C. functions and flows.
D. strategies and transactions.
Question 4: The activities associated with making sure that products are available to channel members at the appropriate times are known as:
A. channel exchanges.
B. product strategies.
C. product transactions.
D. logistic functions.