Question 1: The Internet enables companies to send messages to specifically targeted audiences, a process known as:
A. broadcasting.
B. non-modality.
C. narrowcasting.
D. spamming.
Question 2: Spamming is a form of which type of communication?
A. Push communication
B. Pull communication
C. Pointcasting
D. Modal
Question 3: A business that uses the Internet to provide content that matches the individual needs of each customer is engaging in:
A. personalization.
B. customization.
C. pointcasting.
D. modularization.
Question 4: The use of customer preferences in setting up your company's Web site is an example of __________, while the subsequent advertisement of online product news is an example of __________.
A. customization; personalization
B. modal communication; non-modal communication
C. narrow customization; mass customization
D. pull communication; push communication