question 1what are the major areas of focus for, Marketing Management

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question 1what are the major areas of focus for

QUESTION 1

What are the major areas of focus for purchaser when strategically planning requirements in supply chains?

QUESTION 2

Describe the 4 strategic resources that must be used as enabling tools to support a purchasing strategy.

QUESTION 3

Describe following strategic tools of analysis-
(i) SWOT
(ii) PESTLE

QUESTION 4

Lots of organisations fail in achieving their objectives as change is not successfully implemented the additional so as employees resist to change. What strategies would you adopt to overcome resistance to change in your organization?

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