Question 1:
Mauritius has planned to double its number of international tourists within the next 10 years. Discuss the challenges faced by destination marketers in the development and production of tourism services/products to achieve the unprecedented figure of 2,000,000 tourists by the year 2015.
Question 2:
The issue of Corporate Social Responsibility has gained momentum in the hotel industry in Mauritius. Examine the Corporate Social Responsibility initiatives of a local hotel and critically evaluate to which extent you believe that these initiatives contribute to the societal marketing concept.
Question 3:
(a) Destination image is commonly accepted as an important aspect in successful destination marketing. Critically examine the importance of destination image and its impact on both supply and demand side aspects of marketing.
(b) There is a debate about the extent to which the concepts of ‘image' and ‘brand' are associated with each other or differ from one other. Some argue that destination image is overwhelmingly related with destination branding. According to others, image is very different from branding. Critically examine the similarities and differences among the terms ‘image' and ‘brand'.
Question 4:
The delivery of service quality in tourism involves high-contact service encounters with significant interactions among customers, staff and facilities. Evaluate the key concepts that contribute to your understanding of service quality and discuss strategies that need to be considered by tourism marketers in order to deliver a high level of service quality to their customers.