QUESTION 1
(a) Which is a superior public relation tool, a press conference or a press release? Give at least five grounds to support your answer.
(b) The Press Conference: When to embrace it and how to do it right. Chat about.
QUESTION 2
Management needs facilitate when confronted by sudden crisis. It is essential that crises be managed intelligently and forthrightly with the news media, workforce and the neighbourhood. Talk about the crisis management from a PR perspective.
QUESTION 3
As the Head of the PR team you are planning to train your staff about making successful presentations. What are the explanatory issues you will consider to ensure that your subordinates grasp as basics for making all effective presentations?
QUESTION 4
(a) (i) Describe ‘publics' of public relations
(ii) Declare four major reasons for defining publics
(b) (i) Catalogue the ten basic publics from which other publics may be derived
(ii) Taking the ten basic publics as a copy & representation, list down 9 main publics of a national tourist board
(c) Confer what would happen if publics were not identified?