question 1a what is a communication brief or a, Marketing Management

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question 1a what is a communication brief or a

Question 1:

(a) What is a communication brief (or a creative brief), and how is it typically outlined?

(b) Why is an IMC campaign difficult to evaluate?

Question 2:

(a) What are two of the most important issues facing online advertisers?

(b) Why is sales promotion growing?

Question 3:

What is a campaign plan and what is typically included in a campaign plan outline?

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