Question 1:
A hotel has decided to focus more strongly on customer service and has just conducted a customer survey. Unfortunately, the results show that many customers are dissatisfied with the service that they currently receive. Use the service delivery system key gap analysis model to critically analyse possible causes of dissatisfaction with the service provided by the hotel and suggest operational changes to deal with each of the causes identified and thus close the gaps.
Question 2:
Discuss any three of the following requirements from an operations perspective of competing on
(i) quality
(ii) cost
(iii) flexibility
(IV) globalisation
(v) Innovation
Give relevant examples of manufacturing or service firms that successfully compete on each of the criteria listed.