question 1a explain the term lsquoimplementation, Marketing Management

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question 1a explain the term lsquoimplementation

QUESTION 1

(a) Explain the term ‘implementation of strategies' and enumerate the eight components of strategic implementation

(b) Elaborate on any THREE of the following issues which organizations should consider when implementing strategies-

(i) Marketing Issues

(ii) Finance/Accounting Issues

(iii) Research and development Issues

(iv) Management Information System Issues

QUESTION 2

Write short notes on the following-

Diversification Strategies
Integration Strategies
Strategies in the global environment

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Marketing Management: question 1a explain the term lsquoimplementation

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Marketing Management: question 1a explain the term lsquoimplementation

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