Question 1:
(a) Explain the term ‘Corporate Identity'.
(b) Give four examples of what a Corporate Identity comprises of and briefly explain their uses.
(c) You are an employee at Nig Creatives Ltd and you have been asked to create a corporate identity for a beverage product company. Explain in detail the steps you would take to carry out this project from start to finish.
Question 2:
(a) What do you understand by the term ‘branding'.
(b) How is branding different from corporate identity?
(c) Explain the difference between brand identity and brand image.
(d) Name six different types of branding and explain them.
(e) Explain with the use of an example what is brand-hijacking.