Question 1:
(a) Explain the Marketing Information System (MIS) with an illustrated diagram.
(b) Show the importance of the MIS to marketing decision makers.
Question 2:
(a) What are the benefits and problems the seller may face in adopting eMarketing strategies?
(b) As a Graphic Designer, advise the director of Pizza Italiano on how he can maximize on an eMarketing presence for better customer services.
Question 3:
The marketing mix framework plays a very important role in the strategic marketing decisions of a business. Being the marketing manager of Pizza Italiano, write a report for top management explaining the followings:
(a) Importance of marketing mix framework.
(b) Traditional 4Ps.
(c) Service marketing mix which looks at the additional 3Ps of marketing namely people, process and physical evidence.