QUESTION 1
(a) Explain the four characteristics of service and discuss the challenges that these characteristics pose to service products. Use relevant examples for each characteristic to illustrate your answer
(b) Describe the main determinants that affect the shaping of business policy
QUESTION 2
Discuss the critical success factors that you would expect to see in a service organisation of your choice that adopts Total Quality Management
QUESTION 3
(a) Discuss, using relevant examples the different costs components in the PAF model and assess its potential use in a service organisation of your choice
(b) Decisions on service location involve a trade-off between the needs of the producer and those of the consumer. Discuss the main factors which must be considered when making service-location decisions